Linear TV Networks vs OTT Services: The Shift of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Ongoing Competition

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between convention

read more